Challenge
The group had three competing concepts for redesigning the first ten minutes of a guest's arrival, with an internal review meeting scheduled in three weeks.
Format
A two-day sprint with twelve participants from operations, front desk, and brand teams.
Outcome
Two concepts were narrowed; a written brief and sketches were used in the review meeting that followed. The team reported a clearer set of next questions to put to their design partner.
Timeline
Two days on-site, one written brief delivered within five working days.